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Become a Subtletee Stockist

Meaningful, minimalist T-shirts designed in the UK.
A curated collection of thoughtful, giftable pieces your customers will return to.

Subtletee creates refined, wearable designs with quiet symbolism - each piece carrying a hidden message inside the collar, designed for those drawn to intention over noise. Our collections resonate strongly in gifting, from birthdays to personal milestones and meaningful seasonal moments.

Recently featured in Prima Magazine.

Why Subtletee works in retail

  • Distinctive hidden message concept - a quiet detail that sets each piece apart
  • Strong gift appeal - ideal for birthdays, milestones and seasonal moments
  • Clean, wearable aesthetic with broad customer reach
  • Accessible RRP with healthy retail margin
  • Lightweight, easy to merchandise
  • Designed in the UK
  • Low minimum opening orders

Collections available for trade

Subtletee offers a flexible trade selection across the full range. Stockists can curate a tailored edit to suit their customer base and in-store aesthetic.

Birth Flower Collection
A complete twelve-month range designed for consistent, year-round gifting. A strong retail option for birthdays, personal milestones and thoughtful occasion shopping.

Wearable Philosophy Collection
Minimalist designs rooted in reflection and quiet symbolism - each piece featuring a hidden message inside the collar, offering a personal connection beyond the surface.

Seasonal Collection
A curated selection designed for key seasonal moments, combining subtle symbolism with timely gifting appeal.

Trade details

  • Recommended retail price: £36
  • Trade price: £20 per unit
  • Opening order minimum:  6 units (mixed designs and sizes welcome)
  • Repeat minimum: 3 units
  • Lead time: 7–14 working days
  • UK shipping for direct orders
  • International wholesale available on request

Trade enquiries

To enquire about becoming a Subtletee stockist, please complete the trade enquiry form below. We aim to respond within two working days.

Prefer to order directly? Email us at social@subtletee.co.uk with your selected designs, sizes and quantities.