About Us

 

Subtletee was founded on the belief that meaning in fashion doesn’t have to be loud.

Too often, designs with spiritual or positive themes shout their message - bold, obvious, overpowering, clashing with their meaning. We take a different approach.

Our collections are minimalist, elegant, and quietly powerful. Some pieces carry a hidden message placed discreetly inside the collar to inspire positivity and connection in a personal way. Others are intentionally front-design only, created to express meaning through refined, subtle artwork. Each design not only looks chic and timeless, but also feels good to wear - and makes your soul smile.

These are designs created to spark happiness and touch the hearts of others in subtle, meaningful ways. Effortless style with depth - for those who believe that good vibes and depth of meaning should beckon attention with quiet class, encouraging a happier, more fulfilling life full of gratitude and love. A way to beautifully wear the words you live by.

Find out more:
Subtletee was born from a quiet idea - minimalist design with meaning that stays close to the heart. If you’d like to explore the story in more depth, you can read our full Founder Story & Q&A here:
👉 Read our story in full (PDF)

For a deeper dive into what inspires each collection, visit our Journal where we share the stories and intentions behind each design 🌿

We’re starting to be noticed by lovely small publications - see more on our Press & Media page 💛